Fairytale of New York is now sitting at No.11 in the UK singles chart – it’s highest placing since 2006! Can it go higher? Still a chart to come before Christmas Day.
The Independent reports that the arrival of digital streaming could yet propel Fairytale to the top. For the first time the songs that people are actually listening to count towards the chart, which now includes data from streaming services including Spotify and Deezer alongside download and CD sales.
The change means that each time Fairytale is streamed on someone’s festive playlist or played through Spotify as the soundtrack to an office Christmas party it counts towards its chart placing. Currently 100 streams count as the equivalent to one download or physical single, so streaming of hit songs on phones and tablets more than a million times a week can make all the difference. An Official Charts Company (OCC) spokesman said: “Fairytale has seen a significant boost this year thanks to streaming. The song streamed 552,000 times last week.” Which would seem to equate to over 5 thousand “sales”.
Time to get listening people!